# Privacy Policy
**Last Updated: 19/06/2026**
This Privacy Policy describes how sguppy (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://sguppy.uk/ (the “Site”) or otherwise communicate with us.
By using our Site, you agree to the collection and use of information in accordance with this policy.
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## 1. Information We Collect
We collect personal information from you in several ways when you interact with our Site:
### Information You Provide Directly to Us
* **Account & Profile Data:** Name, email address, password, phone number, and any preferences you save.
* **Order & Transaction Information:** Billing address, shipping address, payment confirmation (note: we do not store full credit card numbers; these are handled securely by our payment processors), email address, and phone number.
* **Customer Support:** Information you choose to include when communicating with us via email, live chat, or contact forms.
### Information Collected Automatically
When you visit our Site, certain information about your device and interaction is collected automatically using cookies, log files, and web beacons:
* **Device Information:** Web browser version, IP address, time zone, and cookie information.
* **Interaction Data:** Pages or products you view, search terms that led you to the Site, and how you navigate our pages.
### Information from Third Parties
We may receive information about you from third parties, such as:
* **Shipping Providers:** To update tracking or delivery information.
* **Payment Processors:** To confirm that a transaction was successful.
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## 2. How We Use Your Personal Information
We use your personal information to provide you with our services, which includes:
* **Fulfilling Orders:** Processing payments, arranging for shipping, and providing you with invoices and/or order confirmations.
* **Communication:** Responding to your questions, sending tracking updates, and providing customer support.
* **Risk and Fraud Assessment:** Screening orders for potential risk or fraud (in particular, checking IP addresses).
* **Marketing (With Your Consent):** Providing you with information or advertising relating to our products or services, in line with the preferences you have shared with us.
* **Optimization:** Improving and optimizing our Site (for example, by generating analytics about how our customers browse and interact with the Site).
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## 3. Sharing Your Personal Information
We share your personal information with third-party service providers to help us use your personal information, as described above. For example:
* **E-commerce Platform:** We use [e.g., Shopify / WooCommerce / Magento] to power our online store.
* **Payment Processors:** We share data with payment gateways like [e.g., Stripe / PayPal] to securely process your payments.
* **Fulfillment & Shipping:** We pass your address and contact details to carriers like [e.g., Roya mail/dpd / FedEx / DHL] to deliver your packages.
* **Analytics & Marketing:** We use tools like Google Analytics to help us understand how our customers use the Site.
We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
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## 4. Cookies and Tracking Technologies
Our Site uses Cookies (small data files placed on your device) to enhance your browsing experience, remember your cart items, and analyse site traffic.
You can control and manage cookies through your browser settings. Please note that removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible.
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## 5. Your Rights (GDPR & CCPA/CPRA)
Depending on where you live, you may have specific rights regarding your personal information:
* **Access & Portability:** The right to request copies of the personal data we hold about you.
* **Correction:** The right to request that we correct any information you believe is inaccurate.
* **Deletion (“Right to be Forgotten”):** The right to request that we erase your personal data under certain conditions.
* **Opt-Out of Sale or Sharing:** We do not “sell” your personal data in exchange for money. However, if you are a resident of California, you have the right to opt-out of the “sharing” of your data for targeted advertising.
To exercise any of these rights, please contact us using the information provided below.
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## 6. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
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## 7. Security
We take reasonable technical and organizational measures to protect your personal information against unauthorised access, loss, or alteration. However, no method of transmission over the Internet or electronic storage is 100% secure.
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## 8. Changes to This Privacy Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The “Last Updated” date at the top of this page will reflect the most recent revision.
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## 9. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at sgsupport@sguppy.uk.